At RNA Advisors, our forecasting, modeling and simulation services offer a focus on flow and critical issue drivers to better predict sales, market demand and financial outcomes. We use cross-impact techniques that combine real world evidence, epidemiology, unmet need, manufacturing, customer behavior, pricing and access, and competitive events in life sciences and healthcare.
Our modeling can be patient-based with an epidemiology approach using data and assumptions around prevalence, persistence, compliance, and market share. Alternatively, we can take a demand-based modeling approach using commercial sales data and/or real-world evidence. When appropriate, our models use a blended technique that integrates components of both approaches based on the availability of granular data and depending on the use case.
Our computer-based business simulations and games are interactive, virtual environments that simulate real-world business scenarios, allowing participants to make decisions, implement strategies, and experience the consequences of their actions in a risk-free setting.
The RNA team has assessed and/or developed market-research-supported product forecasts and valuations for the following products: