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Product Development and Commercialization

RNA Advisors provides advisory services that create value by supporting new product planning, launch and brand management in life sciences and healthcare. Our work is a strategic, cross-functional process that encompasses activities from early-stage development to commercialization.

We support our clients with life sciences and healthcare product development expertise that includes market analysis, indication prioritization, opportunity assessment, competitive landscape analysis, patient/customer journey assessment, and health economics, outcomes research, and value proposition development.

We support brand commercialization in life sciences and healthcare with expertise that includes demand assessment, pricing and access, patient-and-prescriber customer profiling and segmentation, key opinion leader engagement, go-to-market strategies, product launch planning, salesforce effectiveness, account management, commercial analytics and lifecycle management.

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Portfolio Modeling Supporting a Financing Transaction

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Major Pharma Out-Licensing Deal

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Supporting the Entire Life Cycle: Biotech Company

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Inventory and Assessment: Healthcare System’s Oncology Data Assets

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Market Assessment: Biopharma Company

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